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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk By Al Ries Jack Trout The Immutable Laws of Marketing Violate Them at Your Own Risk There are laws of nature so why shouldn t there be laws of marketing As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note you can build an i

  • Title: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
  • Author: Al Ries Jack Trout
  • ISBN: 9780887306662
  • Page: 336
  • Format: Paperback
  • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk By Al Ries Jack Trout There are laws of nature, so why shouldn t there be laws of marketing As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity Why then, they ask, shouldn t there also be laws of marketing thaThere are laws of nature, so why shouldn t there be laws of marketing As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity Why then, they ask, shouldn t there also be laws of marketing that must be followed to launch and maintain winning brands In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty two innovative rules for understanding and succeeding in the international marketplace From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products Violate them at your own risk.
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk By Al Ries Jack Trout

    The Immutable Laws of Marketing Violate Them at Your In The Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty two innovative rules for understanding and succeeding in the international marketplace From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. The Immutable Laws of Branding Ries, Al, Ries, Laura They are the authors of The Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands Al was recently named one of the Top Business Gurus by the Marketing Executives Networking Group. The Immutable Laws of Marketing Violate Them at Your It s an illusion There is no objective reality There are no facts There are no best products All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The Immutable Laws of Marketing by Al Ries Jack Trout The power of simplicity

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    One thought on “The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

    1. Viraj on said:

      For the summary, please email PM me 1 The Law of Leadership It s better to be first than it is to be better.2 The law of category If you can t be first in a category, setup a new category you can be first in 3 The law of the mind It s better to be first in the mind than to be first in the market place4 The law of perception Marketing is not a battle of products it s a battle of perceptions.5 The law of focus The most powerful concept in marketing is owning a word in the prospect s mind.6 The Law [...]

    2. Amir on said:

      It s an illusion There is no objective reality There are no facts There are no best products All that exists in the world of marketing are perceptions in the minds of the customer or prospect The perception is the reality Everything else is an illusion Marketing is a manipulation of those perceptions.Reading some books is like learning a new language, you understand things you didn t before and you see things, you didn t see before the 22 immutable laws of marketing is definitely one of them Bes [...]

    3. Luke on said:

      Tim Ferriss listed this in his top 5 favorite books, so I picked it up The core of the 22 laws is Identity.The authors argue that too many businesses believe they will win simply by having the best product, which isn t true The winner is the product that captures the mind of its target customers.When a product is first to market, the first of its category, it usually establishes a foothold that no other company can wrest away So create your own category, and be first there Win the minds of the p [...]

    4. Yevgeniy Brikman on said:

      This book is a good overview of basic marketing principles, but the so called immutable laws are neither laws nor immutable They are, at best, rules of thumb that often change and contradict each other The book itself contains plenty of examples of this For example, they talk at length about the Law of Extension , and how successful brands should never extend their product line to new products markets, but in later chapters, you see a few successful examples of companies doing exactly that Moreo [...]

    5. Joseph McBee on said:

      I read this book because another business author I like recommended it and because I am currently writing a class on marketing and wanted to use it for research.I hated it.I want to be careful here When writing a review for a book I don t like I want to keep in mind that I am talking about something that people created I do NOT want to write anything that I would not say to the authors faces if they were standing right in front of me This is difficult in a way because I really, REALLY didn t lik [...]

    6. Melissa on said:

      The usual business book.They violated their title in the first chapter

    7. Umar Ghumman on said:

      I love this book The laws are still applicable and will be applicable 25 years from now.

    8. Kirtida Gautam on said:

      The 22 Immutable Laws of Marketing is a great book It s very small and easy to read The chapters start with words of wisdom Some of them are counter intuitive and makes complete sense Few Quotes that I liked Hype is hype Real revolutions don t arrive at high noon with marching bands and coverage on the 6 p.m news Real revolutions arrive unannounced in the middle of the night and kind of speak up on you Capturing the imagination of the public is not the same as revolutionizing a market Unless you [...]

    9. Medhat Ramadan on said:

      22 9 1 Law Of Leadership To be leader,the one and the first Market Leader 2 Law Of Category DEC 1 minicomputers 3 law of mind 4 law of perception 5 Law of Opposite 1 1 6 law of perspective 7 law of failure 8 law of acceleration 9 law of resources

    10. Stephanie Li on said:

      Received this 23 year old book for my 23rd birthday and wanted to like it but it was so frustrating There are laws of nature physics , so why shouldn t there be laws of marketing Here are just a couple reasons 1 Dealing with absolutes sets an author up to look foolish when most of his examples don t come true e.g There are ominous signs of softness in Microsoft s strategy i.e expanding into spreadsheets Lotus is the leader , word processing WordPerfect is the leader , and business graphics Harva [...]

    11. Nguyên ngộ ngộ on said:

      Cu n s ch u ti n c v marketing, n n th y nhi u c i m i m.1 Quy lu t ti n phongTr th nh ng i u ti n cho c i sp, dv s t t h n l thuy t ph c b con c b c r ng h ng tui t t h n h ng th ng No no no.Ai l ng i t ch n l n m t tr ng Neil ArmstrongAi l ng i th hai google c i .2 Quy lu t ch ng lo iCh ng h n nh c sp, dv n o ti n phong tr c m nh l nh v c , th s h ng v o ch ng lo i marketing V d IBM ng u l nh v c m y t nh, c n DEC ng u trong l nh v c m y t nh mini.T c l s n ph m m i l s d v o u kh ch h ng h n [...]

    12. Ahmad Abugosh on said:

      So many people recommend that I read this book, so I finally gave it a shot At first I thought it was amazing and lived up to the hype, law of leadership, cool, law of perception, even better I loved how he got psychological about it and talks about how people perceive brands Where he began to lose me however, was everything that had to do with anything that happened in the last 20 years I realize this book was written in the early 90 s but some of the things he mentioned have been proved wrong [...]

    13. Dexter Zhuang on said:

      I m not sure how immutable these laws really are, but many of them are pretty interesting to read I think the biggest takeaways for me from Al Ries and Jack Trout are that 1 you should always strive to be 1 in your category in peoples minds 2 if you re not 1, differentiate yourself completely from the 1 and occupy your niche 3 be cautious about moving into other categories of mindshare at the risk of losing hold of your currently dominated category.The key assumption I think made in this book th [...]

    14. Dũng Nguyễn on said:

      I found this book practical and interesting, except for the last law where authors stressed the importance of money in Marketing, I mean, what happened with new wave of startups recently proved that money doesn t matter that much in marketing.However, I again believe that this is a MUST READ book for those who want to step in the market, either they use these rules or not

    15. Ahmad El shazly on said:

      For a beginner in the marketing field, I feel so lucky to start with this book.

    16. Carlos Pohle on said:

      Some really good points made, but packed full with hindsight biases.

    17. Andrew on said:

      A very short book on marketing principles with a few examples The authors need to consult their thesaurus, their laws presented are not laws nor are they immutable This book could push to 5 stars if they put data behind their claims Here are my favorite principles presented Leadership Be first, not betterCategory Make a new category if you do not fit in existing categories Perception Marketing is a battle of perceptions, not products.Duality Every market is a two horse race Success Success lead [...]

    18. John Spillane on said:

      Pretty good, it was a fast listen Prioritized is because Tim Ferriss pumped it way back.A lot of the examples were dated but that was actually kind of nice because, especially in the case of line extension , you could actually add to their examples which only compounded the the point law.

    19. Siddharth Singh on said:

      It s 22 steps of mind bending The instances of real case scenarios is very well explained and would surprise the general perception of the reader.

    20. Ricardo on said:

      It has some outdated information and others things didn t come true, but overall the book is solid It gives you great insides how to approach marketing One thing is that it says that is hard or impossible to predict the future, but the book does try that in a few occasions.

    21. Tobias Nervik on said:

      1 The Law of Leadership It s better to be first than it is to be better.2 The law of category If you can t be first in a category, setup a new category you can be first in 3 The law of the mind It s better to be first in the mind than to be first in the market place4 The law of perception Marketing is not a battle of products it s a battle of perceptions.5 The law of focus The most powerful concept in marketing is owning a word in the prospect s mind.6 The Law of Exclusivity Two companies cannot [...]

    22. Ramneesh Singla on said:

      1 The Law of Leadership It s better to be first than it is to be better.2 The law of category If you can t be first in a category, setup a new category you can be first in 3 The law of the mind It s better to be first in the mind than to be first in the market place4 The law of perception Marketing is not a battle of products it s a battle of perceptions.5 The law of focus The most powerful concept in marketing is owning a word in the prospect s mind.6 The Law of Exclusivity Two companies cannot [...]

    23. Inna Zaichenko on said:

      2 , 22 to follow Marketing is a battle of perceptions, not products There is no objective reality There are no facts There are no best products All that exists in the world of marketing are perceptions in the minds of the customer or prospect The perception is the reality Everything else is an illusion Everyone is interested in what s new Few people are interested in what s better Less is If you want to be successful today, you have to narrow the focus in order to build a position in the pro [...]

    24. Dax on said:

      This book is a great illustration of what can go wrong with business wiriting The 22 Laws themselves are actually great I can see the value in the insights shared by the authors The problem with the book is the timeliness of the examples I laughed out loud several times because the supporting references they used were either incrediblly dated or just completly wrrong Don t get me wrong I am not bashing the authors becuase they are not omniscient Exactly the opposite The point is that things chan [...]

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